Set Enterprises, Inc.

The SET® Game is becoming a phenomenon! It seems everybody is playing it. Who would have thought? I invented it for my own amusement in 1974 and introduced it to the outside world 16 years later in 1990. Would you like to see the first two versions? I am constantly asked, "How did you think of it?" The story goes like this. In 1974 I was living and working in Cambridge, England. One part of my job as a Population Geneticist was to try to understand if German Shepherds who get epilepsy inherit it. Geneticists, as you may know, try to connect the traits that plants, animals and people have to the genes and chromosomes in their cells. To help me understand what I was looking at, I wrote information about each dog on file cards. Because blocks of the information were the same on each file card, rather than writing the data, I drew a symbol to represent a block of data. I used symbols with different Properties to indicate different gene combinations. The veterinarians working with me would look over my shoulder at the cards spread out on the table. As I tried to explain to them what to look for, the idea came to me that I could have some fun with this. At home with my husband and friends I worked out the game which we now call SET®. Years later, my daughter and son, who enjoyed playing it so much, urged me to put the game in stores. Since then the SET® Game has become very popular.